Deliver TV Ad Audio That Passes Review
Problem: clipping • Context: broadcast • Audience: ads
Target loudness: -24 LKFS (Broadcast) / -16 LUFS (Platform)
Quick Steps
- 1Read the spec or fill the Spec First grid when no spec is provided
- 2Build a simple session template with VO bus, music bus, effects bus, and final bus
- 3Set the Headroom corridor on buses with a true peak limiter
- 4Place the Anchor VO and measure a twelve second read
- 5Balance music and effects around the anchor voice at desk level first
- 6Apply gentle cleanup where needed and keep de-reverb light to avoid swirl
- 7Shape diction with small EQ moves and a copy of the promo safe sibilance curve
- 8Check the Thirty sixty fifteen map for masked words and fix now
- 9Use Sidechain window mix only where rides are not enough
- 10Measure integrated and short term loudness on a typical section then across the full spot
- 11Run the QC triad and the Peak probe
- 12Export a master then create delivery versions from the master
Common Pitfalls
- •Over-processing creates metallic 'swirl' artifacts
- •Letting the limiter shape your tone instead of protecting peaks
- •Skipping device checks leads to failed reviews
- •Chasing perfect numbers instead of consistent feel
- •Not protecting breath and room tone from over-processing
Frequently Asked Questions
What's the best software for clipping in broadcast?
For clipping in broadcast, we recommend starting with free tools like Audacity for basic cleanup, then upgrading to professional software like Adobe Audition or iZotope RX for advanced processing. The choice depends on your budget and complexity of the audio issues.
How long does it take to fix clipping?
Simple clipping issues can be fixed in 15-30 minutes with the right techniques. Complex cases may require 1-2 hours of professional work. The time depends on the severity of the problem and your experience level with audio editing.
Can I fix clipping myself?
Yes, many clipping issues can be fixed with the right tools and techniques. However, for professional results or complex cases, hiring an expert ensures the best quality and saves you time. Our guides show you how to do it yourself, but we're here if you need professional help.
What if the audio is too damaged to fix?
Severely damaged audio may require professional restoration or even re-recording. We can assess your audio and recommend the best approach. In some cases, creative solutions can salvage even heavily damaged recordings.
How much does professional clipping cleanup cost?
Professional clipping cleanup typically costs $25-75 per minute of audio, depending on complexity. Simple cleanup is on the lower end, while complex restoration work costs more. We provide free quotes for all projects.
Target Loudness
-24 LKFS (Broadcast) / -16 LUFS (Platform)
Need Professional Help?
Our expert team can handle complex audio issues with professional oversight and quality control.
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