Commercial Mix & Master Process
Transform your commercial audio from rough stems to broadcast-ready master. Our process ensures perfect balance, platform compliance, and professional polish.
Our 8-Step Mix & Master Process
Stem Analysis
Review all audio elements and reference materials
Balance Setup
Establish initial levels and panning
EQ & Dynamics
Shape tone and control dynamics
AI Processing
Apply intelligent enhancement algorithms
Human Mixing
Expert creative mixing decisions
Mastering
Final polish and loudness optimization
Compliance Check
Verify broadcast and platform standards
Delivery
Broadcast-ready masters in all formats
Stem Analysis & Reference Review
We carefully analyze all your audio stems, identifying frequency conflicts, dynamic range issues, and creative opportunities. Reference materials help us understand your vision and target sound.
Stem Evaluation
Analyze each element's role and characteristics
Reference Analysis
Study target sound and creative direction
Technical Assessment
Identify technical challenges and solutions
What We Analyze:
- • Voice clarity and intelligibility
- • Music balance and frequency content
- • Sound effects integration
- • Dynamic range and headroom
- • Frequency conflicts between elements
- • Stereo imaging and spatial placement
Balance Setup Process:
- • Establish relative levels between stems
- • Set initial panning and stereo placement
- • Create basic frequency separation
- • Establish dynamic range boundaries
- • Set up processing chains
- • Create monitoring and reference setup
Initial Balance & Setup
We establish the foundation of your mix with proper gain staging, initial panning, and basic frequency separation. This creates the framework for all subsequent processing and creative decisions.
Level Foundation
Establish proper gain staging and headroom
Spatial Placement
Set initial panning and stereo imaging
Frequency Separation
Create space for each element in the mix
EQ & Dynamics Processing
We shape the tone and control the dynamics of each element, ensuring clear dialogue, balanced music, and cohesive sound effects. This step creates the sonic foundation for your commercial.
Frequency Shaping
EQ each element for clarity and balance
Dynamic Control
Compression and limiting for consistency
Element Integration
Ensure all elements work together harmoniously
Processing Focus:
- • Voice clarity and presence enhancement
- • Music balance and frequency management
- • Sound effects integration and placement
- • Dynamic range optimization
- • Frequency conflict resolution
- • Stereo field optimization
AI Capabilities:
- • Intelligent loudness analysis and suggestions
- • Automatic frequency conflict detection
- • Smart compression and limiting
- • Real-time quality assessment
- • Platform-specific optimization hints
- • Consistency checking across elements
AI-Enhanced Processing
Our AI analyzes the mix for technical issues, suggests optimizations, and applies intelligent processing to enhance clarity and consistency. This provides a solid foundation for human creative decisions.
Loudness Analysis
Measures and suggests loudness targets
Conflict Detection
Identifies frequency and dynamic conflicts
Optimization Hints
Suggests improvements for clarity and impact
Creative Human Mixing
This is where our 30+ years of experience creates the magic. We make creative decisions about balance, effects, and emotional impact that AI cannot replicate. Every mix decision serves the commercial's message and impact.
Creative Balance
Make artistic decisions about element prominence
Emotional Impact
Ensure the mix supports the commercial's message
Technical Excellence
Maintain professional standards throughout
Creative Decisions:
- • Voice prominence and clarity
- • Music emotional impact and timing
- • Sound effects placement and timing
- • Overall energy and pacing
- • Stereo imaging and spatial effects
- • Dynamic contrast and impact
Mastering Process:
- • Final EQ and dynamics processing
- • Loudness optimization for target platforms
- • Stereo enhancement and imaging
- • Harmonic enhancement and excitement
- • Final limiting and peak control
- • Quality control and validation
Professional Mastering
Final mastering brings your commercial to broadcast standards with proper loudness, clarity, and impact. We optimize for your target platforms while maintaining the creative vision of the mix.
Loudness Optimization
Meets ATSC A/85, EBU R128, and platform standards
Final Polish
Last layer of enhancement and excitement
Platform Ready
Optimized for TV, radio, streaming, and digital
Broadcast Compliance Verification
We verify that your commercial meets all technical requirements for broadcast, streaming, and digital platforms. This ensures your commercial will sound great everywhere it's played.
Loudness Compliance
Verifies ATSC A/85, EBU R128, and platform standards
Technical Validation
Checks frequency response, dynamics, and distortion
Platform Testing
Ensures compatibility across all target platforms
Compliance Standards:
- • ATSC A/85 (US TV broadcast)
- • EBU R128 (European broadcast)
- • Platform-specific loudness targets
- • Frequency response validation
- • Dynamic range verification
- • Distortion and artifact checking
Multi-Format Delivery
Your commercial is delivered in multiple formats optimized for different platforms and uses. Complete with technical reports and metadata, ready for immediate broadcast or distribution.
Multiple Formats
WAV, MP3, and platform-specific versions
Technical Reports
Complete specifications and compliance data
Metadata Included
Title, artist, and technical information embedded
Delivery Includes:
- • Broadcast WAV (24-bit/48kHz)
- • Platform-optimized MP3 versions
- • Stems for further editing if needed
- • Technical compliance reports
- • Complete metadata embedding
- • Quality control documentation
Why This Process Works for Commercials
Perfect Balance
Every element is perfectly balanced to support your commercial's message, ensuring clear dialogue, impactful music, and effective sound design.
Broadcast Ready
Meets all technical requirements for TV, radio, streaming, and digital platforms, ensuring your commercial sounds professional everywhere.
Creative Excellence
Our human expertise ensures your commercial has the emotional impact and creative polish that pure AI processing cannot achieve.
Ready to Create Professional Commercials?
Transform your commercial audio with our proven mix and master process. Get broadcast-ready results that meet all technical standards and creative goals.